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Zachowania konsumentów w okresie świątecznym by Pallavur Raman Brinda Kalyani, Merin Annancia

Zachowania konsumentów w okresie świątecznym

by Pallavur Raman Brinda Kalyani , Merin Annancia
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Book cover type: Paperback
  • ISBN13: 9786209274992
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 124
  • Original Price: GBP 52.98
  • Language: Polish
  • Edition: N/A
  • Item Weight: 177 grams
  • BISAC Subject(s): Management

Niniejsze badanie analizuje zachowania zakupowe konsument�w w okresie świątecznym w Coimbatore, koncentrując się na kluczowych festiwalach, takich jak Diwali, Dusshera, Boże Narodzenie i Nowy Rok. Jego celem jest analiza preferencji konsument�w, wzorc�w wydatk�w i czynnik�w wplywających na decyzje zakupowe, w tym tradycji kulturowych, wplyw�w spolecznych, dzialań promocyjnych i motywacji psychologicznych. Wykorzystując zar�wno dane pierwotne, jak i wt�rne, w badaniu zastosowano ustrukturyzowany kwestionariusz oraz narzędzia statystyczne, takie jak analizy procentowe, Chi-kwadrat i ANOVA. Przeprowadzono r�wnież analizę SWOT rynku świątecznego. Badanie podkreśla, w jaki spos�b festiwale napędzają zwiększoną aktywnośc konsument�w, oferując firmom możliwości zrozumienia motyw�w zakupowych, lojalności wobec marki i poziomu satysfakcji. Wyniki dostarczają cennych informacji dla sprzedawc�w detalicznych i marketer�w w celu opracowania skutecznych strategii, kt�re wykorzystują świąteczny entuzjazm do zwiększenia sprzedaży, zwiększenia zaangażowania klient�w i wzmocnienia dlugoterminowych relacji z marką.

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