Zachowania konsumentów wobec Colgate i Pepsodent

Name: Zachowania konsumentów wobec Colgate i Pepsodent
Brand: Wydawnictwo Nasza Wiedza
SKU: 9786209771163
Price: 5123.0 INR
Availability: InStock

by Brindhadevi C , Ann Mercy J , Yazhini D

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ISBN13: 9786209771163
Binding: Paperback
Subject: N/A
Publisher: Wydawnictwo Nasza Wiedza
Publisher Imprint: Wydawnictwo Nasza Wiedza
Publication Date: March 24, 2026
Pages: 80
Original Price: USD 57.0
Language: Polish
Edition: N/A
Item Weight: 118 grams
BISAC Subject(s): Management

About The Book

Niniejsze badanie analizuje i por�wnuje zachowania konsument�w wobec Colgate i Pepsodent, dw�ch wiodących marek past do zęb�w w Indiach. Celem jest zrozumienie preferencji konsument�w, zachowań zakupowych, postrzegania marki i czynnik�w wplywających na wyb�r między tymi markami. Badanie wykazalo, że świadomośc marki jest bardzo wysoka zar�wno w przypadku Colgate, jak i Pepsodent, gl�wnie ze względu na dlugotrwalą obecnośc na rynku i silne strategie reklamowe. Colgate jest powszechnie postrzegana jako marka godna zaufania i zorientowana na rodzinę, często polecana przez dentyst�w, co wzmacnia zaufanie i lojalnośc konsument�w. Z drugiej strony Pepsodent jest powszechnie kojarzony z ochroną przed zarazkami i korzyściami dla zdrowia jamy ustnej, co jest szczeg�lnie atrakcyjne dla konsument�w dbających o zdrowie. Jakośc, cena, dostępnośc i oferty promocyjne są gl�wnymi czynnikami wplywającymi na decyzje zakupowe. Wielu konsument�w preferuje Colgate do codziennego użytku ze względu na lagodny smak i dlugoterminową niezawodnośc, podczas gdy Pepsodent przyciąga konsument�w poprzez nacisk na ochronę jamy ustnej i aktywne skladniki.

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