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Zoonotic: A New Paradigm for Designing Successful Viral Business Strategies

by Carole Lamarque
Save 23% Save 23%
Current price ₹3,014.00
Original price ₹3,900.00
Original price ₹3,900.00
Original price ₹3,900.00
(-23%)
₹3,014.00
Current price ₹3,014.00

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Book cover type: Paperback
  • ISBN13: 9789401475143
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lannoo Publishers
  • Publisher Imprint: Lannoo Publishers
  • Publication Date:
  • Pages: 200
  • Original Price: GBP 30.0
  • Language: English
  • Edition: N/A
  • Item Weight: 550 grams
  • BISAC Subject(s): Management

Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy.

Carole Lamarque is an expert innovative marketing and founding partner at Duval Union. She has more than 20 years of experience in extremely competitive markets and marketing at companies such as Shell, Proximus, Sanoma Media and Telenet.

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