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Zukunftsperspektiven für internationale Franchiseunternehmen in Vietnam - am Fallbeispiel von TeeGschwendner by Vu, Minh

Zukunftsperspektiven für internationale Franchiseunternehmen in Vietnam - am Fallbeispiel von TeeGschwendner

by Minh Vu
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Book cover type: Paperback
  • ISBN13: 9783656110545
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 120
  • Original Price: USD 67.5
  • Language: German
  • Edition: 2. Auflage
  • Item Weight: 168 grams
  • BISAC Subject(s): Management

Bachelorarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, International School of Management, Standort Dortmund, Sprache: Deutsch, Abstract: Vietnam steht als "neuer Tiger" des 21. Jahrhunderts im internationalen Rampenlicht. Das Entwicklungsland hat es geschafft, sich von einem Land mit katastrophalen wirtschaftlichen Zuständen zu einem der wichtigsten Offshore-Länder Asiens zu entwickeln. Durch die Öffnungspolitik Doi Moi entwickelte sich Vietnam seit 1989 von einem Land der Hungersnöte zu einem der weltgrö ten Nahrungsmittelexporteure. Es genie t seit 2000 eine kontinuierliche BIP-Wachstumsrate von durchschnittlich 8% und gehört somit nach China zu den am schnellsten wachsenden Ländern in Asien. Von 2000 bis 2007 ist das Direktinvestitionsvolu-men von 1.298 Mio. US-Dollar auf 6.550 Mio. US-Dollar gestiegen und wird laut Prognosen noch weiter rasant zunehmen. Während viele Industrieunternehmen Vietnam als potentiellen Wachstumsmarkt für sich entdeckt haben, ist dies für internationale Franchiseunternehmen noch nicht der Fall. Franchising erscheint als die am schnellsten verbreitete Methode der Unternehmensgründung in Südostasien. Dennoch beschränkt sich die Präsenz von Franchise in Vietnam im Jahre 2007 auf rund 70 verschiedene Systeme. Die bisherige Überbürokratie und der fehlende rechtliche Rahmen für diese Vertriebsform ist eine Barriere für viele Unternehmen gewesen. Durch den erstmalig geschaffenen Gesetzesrahmen für Franchising in 2006 rechnen Experten mit einer Expansionsrate von Franchiseunternehmen in Vietnam von rund 30% in den kommenden Jahren. Da viele internationale Franchiseunternehmen versuchen ihr Franchisesystem international verstärkt zu expandieren und nach weiteren Expansionsländern suchen, kann Vietnam sich angesichts der geschilderten Ausgangslage als Zielland erweisen. Eine wissenschaftlich fundierte Analyse der Zukunftsperspektiven für internationale Franchiseunternehmen, insbesonder

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