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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

Kate Hartley

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₹12,325
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• Author(s): Kate Hartley • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Public RelationsCommunicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of...

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Investigating Consumer Behavior in an Online Grocery Context

Els Breugelmans

Paperback

Current price ₹7,291
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Original price ₹8,295
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• Author(s): Els Breugelmans • Publisher: VDM Verlag Dr. Mueller E.K. • Publisher Imprint: VDM Verlag Dr. Mueller E.K. • BISAC: GeneralThe first objective of this book is to map the differences between an electronic and a traditional shopping env...

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Welche Rolle spielen soziale Herkunft und Persönlichkeit bei der Mediennutzung von Jugendlichen? Eine Untersuchung in der gymnasialen Mittel- und Ober

Alexander Kerbs

Paperback

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• Author(s): Alexander Kerbs • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2012 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Universität Osnabrück, Veranstaltung: PO...

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Comportamento d'acquisto dei consumatori: uno studio sui farmaci da banco (OTC)

Kanupriya Adlakha

Paperback

Current price ₹5,290
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• Author(s): Kanupriya Adlakha • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralIl comportamento d'acquisto dei consumatori � molto importante per qualsiasi prodotto che i consumatori acquistano au...

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Haushälterische Kompetenzen. Gesunde Ernährung trotz Sozialleistungen

Jenny Feierabend

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• Author(s): Jenny Feierabend • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2013 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Technische Universität Berlin (Arbeitsl...

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Nachhaltiger Konsum. Qualitative Studie zum Konsumverhalten in Deutschland

Maike Schubert, Maria Stuffrein

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• Author(s): Maike Schubert | Maria Stuffrein • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralProjektarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, Note: 1,3, FOM Esse...

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China: The Consumer Revolution

Conghua Li, Deloitte & Touche Consulting Group

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• Author(s): Conghua Li | Deloitte & Touche Consulting Group • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Economics

Konsument Und Gewohnheit: Eine Theoretische Und Empirische Untersuchung Zum Habituellen Kaufverhalten

M. Dieterich

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• Author(s): M. Dieterich • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Economics - GeneralGewohnheiten spielen im Leben eines jeden Menschen eine bedeutende Rolle. Fast alle Entscheidungen sind mehr oder weniger stark ...

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Neuromarketing. Kundenkommunikation und Markenführung für die Unternehmenszukunft

Christine Niemczyk

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• Author(s): Christine Niemczyk • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralProjektarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Hochschule für Oekon...

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An Alternative Approach: Re-enchanting Consumption

Russell W. Belk, Vibrant Publishers

Hardcover

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• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchAn Alternative Approach: Re-enchanting Consumption explores how consumption can be more than ro...

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Intrinsisch motiviertes Streben nach sozialer Anerkennung: Eine Analyse der Ursachen und Wirkung

Christoph Geyer

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• Author(s): Christoph Geyer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Friedrich-Schiller-Universit...

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Les Determinants Du Comportement d'Achat Des Consommateurs

Tezera Alemu, Lemi Waktola

Paperback

Current price ₹4,101
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• Author(s): Tezera Alemu | Lemi Waktola • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralEn se concentrant sur les étudiants du campus Woliso de l'université d'Ambo et en utilisant les él...

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The Early Years: Attitudes, Brand Loyalty, and Perceived Risk

Jacob Jacoby, Vibrant Publishers

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• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralThe Early Years: Attitudes, Brand Loyalty, and Perceived Risk delves into the foundational ...

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The Modern Marketing Playbook

Kum Doreen

Hardcover

Current price ₹9,150
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• Author(s): Kum Doreen • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: Marketing - GeneralMARKETING HAS EVOLVED -- HAVE YOU?Today's digital-first consumers are armed with informa...

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Marketing and Consumer Behavior: Concepts Methodologies Tools and Applications Vol 1

Irma

Hardcover

Current price ₹77,450
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• Author(s): Irma • Publisher: Bsr • Publisher Imprint: Bsr • BISAC: Marketing - General

Werbung in der Marktwirtschaft: Methoden der Fernsehwerbung und deren ethische Reflexion

Roland Engelhart

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• Author(s): Roland Engelhart • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 1982 im Fachbereich Medien / Kommunikation - Medienethik, Note: 2,0, Eberhard-Karls-Universität Tübingen (Kat...

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Quando i comportamenti si confrontano con i profili

Yisong Wang, Joaquim Soeiro

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• Author(s): Yisong Wang | Joaquim Soeiro • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: General

Strategische Bedeutung Kulturabhängiger Konsumentenreaktionen: Eine Interkulturelle Untersuchung Zu Reaktionen Von Konsumenten Auf Das Verhalten Von U

Corinna Hehlmann

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• Author(s): Corinna Hehlmann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralAuf der Basis mehrerer empirischer Untersuchungen analysiert Corinna Hehlmann interkulturelle Unterschiede von Konsumenten...

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Darstellung der Strukturmodelle des Käuferverhaltens

Olga Kaiser

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• Author(s): Olga Kaiser • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Johannes Gutenberg-Universität ...

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Saurabh Kumar Dixit

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Current price ₹4,157
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• Author(s): Saurabh Kumar Dixit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismConsumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangea...

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Determinanti del Comportamento d'Acquisto Dei Consumatori

Tezera Alemu, Lemi Waktola

Paperback

Current price ₹4,101
Original price ₹4,810
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• Author(s): Tezera Alemu | Lemi Waktola • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralConcentrandosi sugli studenti dell'Ambo University Woliso Campus di Woliso e utilizzando gli elementi chia...

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Consumer behavior and the use of telecommunications

Rebeca Formiga Figueira, Suzana G. M. Nicolau

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• Author(s): Rebeca Formiga Figueira | Suzana G. M. Nicolau • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralConsumer behavior has been the focus of much research and is considered a...

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Consumer Behaviour and the Arts: A Marketing Perspective

François Colbert

Hardcover

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• Author(s): François Colbert • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchAlthough the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other ...

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Ordinary Consumption

Jukka Groncow, Alan Warde

Hardcover

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• Author(s): Jukka Groncow | Alan Warde • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialThe sociology of consumption has concentrated unduly on the more spectacular and visual aspects of contempo...

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A influência dos fatores do comportamento do consumidor no turismo

Nikola Cuculeski, Nako Tashkov, Vasko Cuculeski

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• Author(s): Nikola Cuculeski | Nako Tashkov | Vasko Cuculeski • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: GeneralEste livro representa os esfor�os dos autores para fornecer uma quantidade exte...

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Consumer Profiles (Rle Consumer Behaviour): An Introduction to Psychographics

Barrie Gunter

Hardcover

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• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPsychographics have been developed in the field of market research as a way to relate consumer behaviour to market cho...

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Learning Consumer Behavior

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralIn this book, it divides two parts. First part explains how environment factor influences consumer behavioral change and second ...

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Computing Attitude and Affect in Text: Theory and Applications

James G. Shanahan, Yan Qu, Janyce Wiebe

Hardcover

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• Author(s): James G. Shanahan | Yan Qu | Janyce Wiebe • Publisher: Springer • Publisher Imprint: Springer • BISAC: Information TechnologyHuman Language Technology (HLT) and Natural Language Processing (NLP) systems have typically focused on the ...

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Ladenatmosphäre Und Konsumentenverhalten

Erhard Bost

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• Author(s): Erhard Bost • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - General

Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

Leigh McAlister, Sloan School of Management, James M. Lattin

Hardcover

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• Author(s): Leigh McAlister | Sloan School of Management | James M. Lattin • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis groundbreaking study offers new insights into the behavior of consumers in ...

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Der Einfluss von Faktoren des Verhaltens der Verbraucher auf den Tourismus

Nikola Cuculeski, Nako Tashkov, Vasko Cuculeski

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Current price ₹4,235
Original price ₹4,832
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• Author(s): Nikola Cuculeski | Nako Tashkov | Vasko Cuculeski • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: GeneralDieses Buch spiegelt die Bem�hungen der Autoren wider, umfassende und detaillierte Fakten und...

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Konsumverhalten. Was motiviert zum Kauf nachhaltiger Lebensmittel?

Noel Balzer

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• Author(s): Noel Balzer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyMasterarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Medienpsychologie, Note: 1,0, BSP Business School Berlin (ehem. Potsdam), Sp...

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Comportement des consommateurs envers les achats en ligne de vêtements pour jeunes adultes

Alice Berthuy-Carniato

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• Author(s): Alice Berthuy-Carniato • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralL'essor d'Internet a modifi� les habitudes des consommateurs � bien des �gards. Aujourd'hui, il est poss...

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Factors that influence Consumer Behaviour towards buying Sustainable Products

Yusuf Balarabe Abdullahi

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• Author(s): Yusuf Balarabe Abdullahi • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketi...

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Marktstellung Und Marktverhalten Des Verbrauchers

Günter Petermann

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• Author(s): Günter Petermann • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralDie vorliegende Schrift gehort zum Bereich der Verbrauchsforschung. Sie geht vom Begriff und Wesen der Konsumtion aus und wend...

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Strategies and Tools for Managing Connected Consumers

Ree C. Ho

Hardcover

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• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralThrough the growing penetration of new technologies, online consumers can now share and collaborate...

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