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Erlebnisorientierung im Einzelhandel: Die Studie ist aufgrund der Dateigröße nur als Papierversion oder auf CD erhältlich.

Chantal Weyers

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• Author(s): Chantal Weyers • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Neue Trends im Konsumentenverhalten, bedingt durch einen allgemeinen Wertewandel und strukturelle Veränderung...

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Kundenbindung und Kundenbindungsprogramme: Ziele und Methoden

Stefan Meier

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• Author(s): Stefan Meier • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Berufsakademie Sachsen in Ries...

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Valuing Food Safety and Nutrition

Julie A Caswell

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• Author(s): Julie A Caswell • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Safety & Security - General (See Also House & Home - SafetyThis book focuses on the developing field of valuing food safety and nutriti...

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Consumer Behavior: Attitude, Intention, and Choice Behavior

Naresh K. Malhotra

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• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchUnderstand What Drives Consumer Decisions!Consumer Behavior: Attitude, Intention, and Choice Behavior by Naresh M...

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Waste Management and Sustainable Consumption: Reflections on Consumer Waste

Karin Ekström

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• Author(s): Karin Ekström • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Development - Sustainable DevelopmentThe accelerated pace of global consumption over the past decades has meant that governments across the world...

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Home Shopping und Home Delivery als alternative Distributionskonzepte für Konsumgüter des Lebensmitteleinzelhandels

Marc Grosse

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• Author(s): Marc Grosse • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Production & Operations ManagementDiplomarbeit aus dem Jahr 1998 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1.3, Duale Hoch...

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Consumer Behaviour and Sustainable Fashion Consumption

Subramanian Senthilkannan Muthu

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• Author(s): Subramanian Senthilkannan Muthu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Textiles & PolymersFrom the Back CoverThis book analyses the importance of consumer behaviour in sustainable fashion and consumption. Co...

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Qualitative Methods, Part I: Interpretive Approaches

Morris B. Holbrook, Vibrant Publishers

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• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralQualitative Methods, Part I: Interpretive Approaches by Morris B. Holbrook explores t...

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Beyond Shopper Marketing: Faster Moving Consumer Goods from Sales, Marketing and Supply Chain Zynergy

Colin F. Harper

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• Author(s): Colin F. Harper • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - GeneralAfter years of simply advertising to consumers, research showed the...

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Faktoren, die die Kaufabsicht malaysischer Verbraucher über das Internet beeinflussen

May Lee Ng

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• Author(s): May Lee Ng • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralZiel dieser Studie war es, Faktoren zu ermitteln, die die Kaufabsicht malaysischer Verbraucher �ber das Internet beeinfl...

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Consumer Behavior

Ayalla Ruvio

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• Author(s): Ayalla Ruvio • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIn Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subjec...

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Standardization and Expectations

Tobias Langenberg

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• Author(s): Tobias Langenberg • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MicroeconomicsOver the last decades, technological progress has brought about a multitude of standardization problems. For instance, compatibi...

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Consumer Information Processing: Decision Making

James R. Bettman, Vibrant Publishers

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• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchConsumer Information Processing: Decision Making by James R. Bettman provides a pioneering exp...

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Shopping auf allen Kanälen. Omni-Channel im Einzelhandel am Beispiel der Modebranche

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sales & Selling - ManagementStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Handel und Distribution, Note: 1,7, bbw Hochschule, Sprache: Deutsch, A...

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Consumption Behaviour and Social Responsibility: A Consumer Research Approach

Karnika Gupta

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• Author(s): Karnika Gupta • Publisher: Springer • Publisher Imprint: Springer • BISAC: Business EthicsFrom the Back CoverThis book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption b...

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Consumers in Context: The BPM Research Program

Gordon Foxall

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• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the B...

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An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands

Fanny-Gabriela Kozicki

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• Author(s): Fanny-Gabriela Kozicki • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesMaster's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media,...

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Consumer Behaviour

Dinesh Kumar

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• Author(s): Dinesh Kumar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementConsumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in ma...

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Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers

Anna Cabigiosu

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Current price ₹9,548
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• Author(s): Anna Cabigiosu • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThe luxury fashion industry is one of the best performing and fastest growing ind...

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Aviation Competition: Effects on Consumers from Domestic Airline Alliances Vary

United States Government Accountability

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• Author(s): United States Government Accountability • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralThe BiblioGov Project is an effort to expand awareness of the public documents and records of the U.S. Government via print...

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Distribution von Konsumgütern in der VR China

Heiko Zinn

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• Author(s): Heiko Zinn • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Einleitung: Die Logistik hat seit den 80er Jahren stark an Bedeutung gewonnen. Die verschiedenen logistischen Funktionen, wie bspw. Einka...

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The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers

Katharine Greider

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• Author(s): Katharine Greider • Publisher: PublicAffairs • Publisher Imprint: PublicAffairs • BISAC: Industries - Pharmaceutical & BiotechnologyAs the pharmaceutical industry invests more and more in the development of new drugs, true breakt...

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Finance and Economics Discussion Series: Salience and Taxation: Theory and Evidence

United States Federal Reserve Board, Et Al, Raj Chetty

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• Author(s): United States Federal Reserve Board | Et Al | Raj Chetty • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralThis paper presents evidence that consumers underreact to taxes that are not salient and characterizes the...

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Disclosure and Concealment in Consumer Insurance Contracts

Julie-Ann Tarr

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• Author(s): Julie-Ann Tarr • Publisher: Routledge Cavendish • Publisher Imprint: Routledge Cavendish • BISAC: Administrative Law & Regulatory PracticeThis book provides an in-depth examination of the theoretical, legal, social and economic f...

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Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice

Donald A. Hantula

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• Author(s): Donald A. Hantula • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: GeneralConsumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analys...

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China: The Consumer Revolution

Conghua Li, Deloitte & Touche Consulting Group

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• Author(s): Conghua Li | Deloitte & Touche Consulting Group • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Economics

Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications

Wlodzimierz Sroka

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• Author(s): Wlodzimierz Sroka • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores key factors associated with consumer behaviour, from both a theoretical and practical per...

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Propane: Causes of Price Volatility, Potential Consumer Options, and Opportunities to Improve Consumer Information and Federal Oversight

United States Government Accountability

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• Author(s): United States Government Accountability • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralThe BiblioGov Project is an effort to expand awareness of the public documents and records of the U.S. Government via print...

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The Active Consumer: Novelty and Surprise in Consumer Choice

Marina Bianchi

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• Author(s): Marina Bianchi • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilit...

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Smart Products, Smarter Services

Mary J. Cronin

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• Author(s): Mary J. Cronin • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: EntrepreneurshipBillions of smart connected products are changing the competitive landscape for business and the daily li...

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Insights on Demand: Building Business Success in the On Demand Economy

Frederic Charles Petit

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• Author(s): Frederic Charles Petit • Publisher: Yourwriters • Publisher Imprint: Yourwriters • BISAC: Consumer Behavior - GeneralAs the online universe has expanded to dominate all of our lives, businesses have struggled to find a place in the O...

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A Foundational Introduction to Consumer Behavior and the Modern World

Olivia St Onge

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• Author(s): Olivia St Onge • Publisher: Kendall/Hunt Publishing Company • Publisher Imprint: Kendall/Hunt Publishing Company

Aktivierung bei Dienstleistungen

Manuel Sommerfeld

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Current price ₹2,270
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• Author(s): Manuel Sommerfeld • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Schmalkalden, ...

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Understanding Consumer Choice

G. Foxall

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• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchUnderstanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of...

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Consumer Sense of Self and Identity

Russell W. Belk, Vibrant Publishers

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Current price ₹7,475
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• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralConsumer Sense of Self and Identity explores how our possessions, purchases, and consump...

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Die Verpackung in der Produktpolitik: Aktueller Stand und zukünftige Entwicklungen

Natalie Walz

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• Author(s): Natalie Walz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementBachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Sprache: Deutsch, Abstract...

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