Search results for “[subject: consumer]”

• Author(s): Silke Weißhapp • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralVordiplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: Gut, Campus02 Fachhochschule de...

• Author(s): Francesco Ramella • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Economics - GeneralOver the past few decades, the world economy has undergone radical transformations, in part connected to the expansion of ...

• Author(s): Peter Lorange • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Strategic PlanningThe modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashio...

• Author(s): United States Government Accountability • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralThe BiblioGov Project is an effort to expand awareness of the public documents and records of the U.S. Government via print...

• Author(s): Eduard Fris • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Internationale Berufsakademie d...

• Author(s): Ahmad Jamal | Lisa Peñaloza | Michel Laroche • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralThe globalization of marketing has brought about an interesting paradox: as the discipline becomes more gl...

• Author(s): Yuko Minowa • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchWe live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprece...

• Author(s): Debra L. Stephens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralEssentials of Consumer Behavior offers an alternative to traditional textbooks for ...

• Author(s): Hogan | Jackie • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Sociology and Anthropology • BISAC: Sociology - Social TheoryOur bodies reveal the values, priorities, anxieties, and material realities of th...

• Author(s): Dipanakr Dutta • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Educational PsychologyThe book "Consumer Behaviour: In Indian Context" is primarily intended for management students and faculty members to use as a ...

• Author(s): Linda Schiller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Hochschule f�r nachhaltige E...

• Author(s): Stefan Hoffmann | Payam Akbar • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralDieses Buch vermittelt die Grundlagen des Konsumentenverhaltens und analysiert, was Kaufentscheidungs...

• Author(s): Ian Rees Jones • Publisher: Policy Press • Publisher Imprint: Policy Press • BISAC: GerontologyTargeted as the 'grey consumer', people retiring now participated in the creation of the post-war consumer culture. These consumers have g...

• Author(s): Ruchika Singh Malyan • Publisher: Taylor & Francis • Publisher Imprint: Apple Academic Press • BISAC: Sales & Selling - GeneralThis new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understa...

• Author(s): Michel Vasconcelos • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralTaking an ethnographic study at Procon Vitória as a starting point, we analyzed the relationship between consumpti...

• Author(s): Magali A. Delmas • Publisher: Stanford Business Books • Publisher Imprint: Stanford Business Books • BISAC: Green BusinessThe market for green products has expanded rapidly over the last decade, but most consumers need something more...

• Author(s): Mitch Tarr • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - DirectEmail marketing is a tricky marketing channel to get right. Especially wh...

• Author(s): Anshu Agarwal • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: E-Commerce - GeneralThis research examined the impact of usability guidelines and front-end web site design on consumer aesthetic evaluations of e-commerc...

• Author(s): Metin Kozak | Sandip Sarkar • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Tourism, Travel Guide & Hospitality • BISAC: Consumer Behavior - GeneralIn today's highly competitive and global economy, und...

• Author(s): Niklas Müller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMasterarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Bielefeld (Fakultä...

• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralIn a context where digital technology is redefinin...

• Author(s): Manish Srivastava • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Cultural & Ethnic Studies - GeneralResearch Paper (postgraduate) from the year 2008 in the subject South Asian Studies, South-Eastern Asian Stud...

• Author(s): Martin F. Grace • Publisher: Springer • Publisher Imprint: Springer • BISAC: Insurance - Casualty1. THE PROBLEM OF CATASTROPHE RISK The risk of large losses from natural disasters in the U.S. has significantly increased in recent yea...

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Spr...

• Author(s): Marc Knuff • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Management - GeneralDiplomarbeit aus dem Jahr 2001 im Fachbereich BWL - Controlling, Note: 1.3, Technische Universität Dortmund, Sprache: Deutsch, ...

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, language: English...

• Author(s): James Peyton Sizer • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: Social HistoryThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civilizat...

• Author(s): Peter M. Guadagni | John D. C. Little • Publisher: Hutson Street Press • Publisher Imprint: Hutson Street Press • BISAC: Marketing - GeneralThis work presents "A Logit Model of Brand Choice Calibrated on Scanner Data." It explores th...

• Author(s): Markus Götz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMasterarbeit aus dem Jahr 2015 im Fachbereich Gesundheit - Sonstiges, Note: 1,0, Friedrich-Alexander-Universität Erlangen-Nürnberg, Sprache: Deutsc...

• Author(s): Ayantunji Gbadamosi • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchAlthough one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of ...

• Author(s): Anna Catharin Heil • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 8,5 (NL); ...

• Author(s): Anna Kushnyryova • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Fachhochschule Südwestfal...

• Author(s): David W. Marshall • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchFrom the Back CoverThis book provides an interdisciplinary survey of food selection and examines each of the stages which the consumer...

• Author(s): Yoram(jerry) Wind • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - GeneralWhat drives consumers to make purchasing decisions? How do emotions, culture, and external influences shape their b...

• Author(s): Froes Francis • Publisher: Elsevier • Publisher Imprint: Elsevier • Subject: Engineering • BISAC: MetallurgyTitanium for Consumer Applications is the first book to tie together the metallurgical advantages of titanium in consumer app...

• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Sales & Selling - GeneralAs brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of ...