Search results for “[subject: consumer]”

• Author(s): Peter N. Stearns • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: History • BISAC: World - GeneralThe third edition of Consumerism in World History explores the nature of consumerism and its evolution, with...

• Author(s): Pietro Lanzini • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Development - Sustainable DevelopmentThere is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, giv...

• Author(s): Klaus Günter Grunert • Publisher: Springer • Publisher Imprint: Springer • BISAC: Business LawFrom the Back CoverThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumpti...

• Author(s): Wayne D. Hoyer • Publisher: Cengage Learning • Publisher Imprint: Cengage Learning • BISAC: Marketing - GeneralHoyer/MacInnis/Pieters' CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthr...

• Author(s): Eric Arnould • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Consumer Behavior - General*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory ...

• Author(s): Linda Whittington Hurst Ed D. • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: CurriculaThe Classics, Unit 1, The Witch of Blackbird Pond, is a multi-l...

• Author(s): Ruby Roy Dholakia • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - Marriage & FamilyFrom the Back CoverComputers, smart phones, hi-def TVs, iPods...we buy them, upgrade them, abandon or complain about them...

• Author(s): Sara Mohamed • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe increasing popularity of e-commerce and the growth of the internet have revolutionized the exchange of e...

• Author(s): Daniel K. Finn • Publisher: Georgetown University Press • Publisher Imprint: Georgetown University Press • BISAC: Ethics & Moral PhilosophyIt is a serious mistake to think that all we need for a just world is properly-structured ...

• Author(s): Lynn J. Frewer • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralFrom the Back CoverThis book, edited and authored by a group of scientists experienced in European cross-cultural and interdisciplinary...

• Author(s): Siân Weston • Publisher: Bloomsbury Visual Arts • Publisher Imprint: Bloomsbury Visual Arts • BISAC: Fashion & AccessoriesGlobal fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall...

• Author(s): Annarita Sorrentino • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuri...

• Author(s): Richard Simmons • Publisher: Policy Press • Publisher Imprint: Policy Press • BISAC: Sociology - GeneralThis book challenges existing stereotypes about the 'consumer as chooser'. It shows how we must develop a more sophisticated unde...

• Author(s): Yi (Tom) Cai • Publisher: Cognella Academic Publishing • Publisher Imprint: Cognella Academic Publishing • BISAC: GeneralThe anthology Consumer Rights: Issues and Challenges contains cutting-edge research and critical reviews dealing...

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, FOM Essen, Hochschule für Oekono...

• Author(s): Wayne D. Hoyer | Deborah J. MacInnis | Rik Pieters • Publisher: Cengage Learning India • Publisher Imprint: Cengage Learning India • BISAC: Marketing - GeneralCONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, socio...

• Author(s): Jens Magdanz • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Einleitung: Die Diskussion über den demographischen Wandel, der Situation einer schrumpfenden und gleichzeitig älter werdenden Bevölker...

• Author(s): Yiannis Gabriel • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchExamining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition con...

• Author(s): National Consumers' League • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: Social HistoryThis work has been selected by scholars as being culturally important and is part of the knowledge base of ci...

• Author(s): Lisa Kastner • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralCoalitions of consumer groups, NGOs, and trade unions have traditionally been considered politically weak compared to well-organized and resourceful f...

• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPsychographics have been developed in the field of market research as a way to relate consumer behaviour to market cho...

• Author(s): A. Bieberich • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesMasterarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0...

• Author(s): Randall S. Rosenberg • Publisher: University of Toronto Press • Publisher Imprint: University of Toronto Press • BISAC: ReligiousIn The Givenness of Desire, Randall S. Rosenberg examines the human desire for God through the lens of L...

• Author(s): Marko Sarstedt • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverOnline retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into a...

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Nanjing University,...

• Author(s): Jan Rommerskirchen • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralDie Konsumenten haben ihre neue Macht entdeckt. Trends und Techniken wie Digitalisierung und Individualisierung,...

• Author(s): Amy Graves • Publisher: Broad Book Press • Publisher Imprint: Broad Book Press • BISAC: Consumer Behavior - GeneralIf you want your brand to lead in loyalty and long-term impact, start by serving the consumers most brands miss.Every ...

• Author(s): Sheldon Garon | Patricia L. MacLachlan • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: Economics - MacroeconomicsIn The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring ...

• Author(s): Dinesh Kumar • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Advertising & PromotionTraditional marketing faces challenges as never before. The way that people interact with each other and w...

• Author(s): Christine Dietrich • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Im März 1932 ist die Zugabeverordnung und im November 1933 das Rabattgesetz in Deutschland erlassen worde...

• Author(s): Zubin Sethna • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchThis textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style...

• Author(s): Ralph Salzmann | Prof Dr Peter Weinberg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Management - GeneralAuf der Basis aktueller Erkenntnisse aus der Musik-, Duft-, Wahrnehmungs...

• Author(s): Ludovic Maurial • Publisher: Hachette Livre Bnf • Publisher Imprint: Hachette Livre Bnf • BISAC: GeneralL'art de boire, connaître et acheter le vin et toutes les boissons: guide pratique du producteur, du marchand et du consommateur ...

• Author(s): Tim Bartley | Sebastian Koos | Hiram Samel • Publisher: Indiana University Press • Publisher Imprint: Indiana University Press • BISAC: GlobalizationWhat does it mean when consumers "shop with a conscience" and choose products labele...