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Products
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader
Paperback
• Author(s): Peter Fader • Publisher: Wharton Digital Press • Publisher Imprint: Wharton Digital Press • BISAC: Customer Relations2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centri...
View full detailsCustomer Centric Support Services in the Digital Age: The Next Frontier of Competitive Advantage
Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji
Paperback
• Author(s): Jagdish N. Sheth | Varsha Jain | Emmanuel Mogaji • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Customer Relations
The Welcomer Edge: Unlocking the Secrets to Repeat Business
Richard R. Shapiro
Paperback
• Author(s): Richard R. Shapiro • Publisher: Center for Client Retention • Publisher Imprint: Center for Client Retention • BISAC: Customer RelationsThe Welcomer Edge is a business book that unlocks the secrets to repeat sales. Its principles are...
View full detailsThe Power of Digital Identity: Winning Customer Trust and Transforming Experience
Rakesh Soni
Paperback
• Author(s): Rakesh Soni • Publisher: Lioncrest Publishing • Publisher Imprint: Lioncrest Publishing • BISAC: Customer RelationsConsumer trust-it's the holy grail for every corporation in today's cybersecurity-focused world. As a C-suite executiv...
View full detailsValues-based Service for Sustainable Business: Lessons from IKEA
Bo Edvardsson
Paperback
• Author(s): Bo Edvardsson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsThe role of values in developing and managing service companies has been under researched in the existing literature - until no...
View full detailsWhy Our Customers Quit?
Gerald A. Long
Paperback
• Author(s): Gerald A. Long • Publisher: Authorhouse • Publisher Imprint: Authorhouse • BISAC: Customer RelationsWhere Did They Go? A Business's understanding to why they lose business. Also known as " Why Our Customers Quit?" If you are a busine...
View full detailsUsers, Not Customers: Who Really Determines the Success of Your Business
Aaron Shapiro
Paperback
• Author(s): Aaron Shapiro • Publisher: Penguin Adult Hc/Tr • Publisher Imprint: Penguin Adult Hc/Tr • BISAC: Customer RelationsIf you still think "the customer is king," you're falling behind. Today's most powerful growth engine is users--people...
View full detailsSix Letters Upon Interesting Subjects. I. Hints to the Legislature, Touching as Well the Former Laws and Customs of England, Relating to Forestallers,
Joseph Grove
Paperback
• Author(s): Joseph Grove • Publisher: Gale Ecco, Print Editions • Publisher Imprint: Gale Ecco, Print Editions • BISAC: GeneralThe 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping ma...
View full detailsRelationship Revolution: Transforming Customers into Brand Ambassadors: Customer Relationship Management
Gouri Shankar Patnaik
Paperback
• Author(s): Gouri Shankar Patnaik • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Customer RelationsRelationship Management: Building Brand through Customer AdvocacyThis book offers a comprehensive and impartial exploration ...
View full detailsDigital Interaction Hubs Für B2b-Kundeninteraktionen: Innovativer Zugang Für Digitalen Vertrieb Und Marketing
Anna Selent
Paperback
• Author(s): Anna Selent • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Customer RelationsDieses Buch befasst sich mit dem B2B-Softwarekauf, den relevanten Buyer Personas, den kaufbezogenen digitalen Interaktionen und ...
View full detailsCustomer Relationship Management
Chakravorti
Paperback
• Author(s): Chakravorti • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralA uniquely global, holistic, strategic and tactical grounding in managing customer and other...
View full detailsProfessionelles Lead Management: Schritt Für Schritt Zu Neuen Kunden: Eine Agile Reise Durch Marketing, Vertrieb Und It
Jens Fuderholz
Paperback
• Author(s): Jens Fuderholz • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Customer RelationsDieser realitätsnahe Business-Roman beschreibt, wie Unternehmen systematisch ein strukturiertes und funktionierendes Lead Man...
View full detailsCustomer Success as an Operating System: The AI + Cloud Playbook for Trust, Adoption and Revenue Outcomes
Fabian Simoneit
Paperback
• Author(s): Fabian Simoneit • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Customer Relations
Salesforce.com: Questions and Answers
George a. Duckett
Paperback
• Author(s): George a. Duckett • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: Customer RelationsIf you have a question about Salesf...
View full detailsCause-Related Marketing: Case Studies from a Global Perspective
M. Mercedes Galan-Ladero
Paperback
• Author(s): M. Mercedes Galan-Ladero • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis textbook uses a case study approach to present a variety of cause-related marketing campaigns that have ...
View full detailsThe Power of Trust: How Top Companies Build, Manage and Protect It
Natalie Doyle Oldfield
Paperback
• Author(s): Natalie Doyle Oldfield • Publisher: Paperback • Publisher Imprint: Paperback • BISAC: Customer RelationsTrust is the most basic quality at the heart of every relationship. We understand it naturally and our inner alarms go off when t...
View full detailsDesigning Complaint Handling and Service Recovery Strategies
Jochen Wirtz
Paperback
• Author(s): Jochen Wirtz • Publisher: Ws Professional • Publisher Imprint: Ws Professional • BISAC: Customer RelationsThe first unspoken law of service quality and productivity is to do it right the first time. However, chances are that the cust...
View full detailsErlebnisorientierung als Erfolgsfaktor zur Differenzierung
Anonym
Paperback
• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, FOM...
View full detailsSales Automation
Anne Cordts
Paperback
• Author(s): Anne Cordts • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Customer RelationsDieses Buch befasst sich mit den Auswirkungen zunehmender Automatisierung im Vertrieb. Als Konsequenz von Automatisierung nimmt ...
View full detailsReflection on customers' knowledge and perceptions about marketing
Undine Handorf
Paperback
• Author(s): Undine Handorf • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesMaster's Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: ...
View full detailsThe SocialKind approach: Turn your business into a relational brand
Delphine Lang
Paperback
• Author(s): Delphine Lang • Publisher: Lexitis • Publisher Imprint: Lexitis • BISAC: Marketing - GeneralHow to become a valuable partner in the lives of your connected customers... Given the ever-increasing use of social media, companies have mo...
View full detailsKundenmeinungen im Internet
Frank Schimansky
Paperback
• Author(s): Frank Schimansky • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Communication StudiesDiplomarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Medi...
View full detailsWhen A Customer Wins, Nobody Loses!: A winning formula for building lasting customer relationships
Satin Publishing
Paperback
• Author(s): Satin Publishing • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Environmental EconomicsUpdated edition available with new stories on Brighton & H...
View full detailsWhat Great Service Leaders Know and Do: Creating Breakthroughs in Service Firms (Large Print 16pt)
James L. Heskett, W. Earl Sasser, Leonard a. Schlesinger
Paperback
• Author(s): James L. Heskett | W. Earl Sasser | Leonard a. Schlesinger • Publisher: ReadHowYouWant • Publisher Imprint: ReadHowYouWant • BISAC: Customer RelationsEntire service businesses have been built around the ideas of Heskett, Sasser, and ...
View full detailsRelation Education Handbook
Maggie Lane
Paperback
• Author(s): Maggie Lane • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: GeneralFifty-two relational subjects categorized in alphabetical order for easy reference....
View full detailsEmotionen im Marketingkontext. Werbepsychologie
Else Kunze
Paperback
• Author(s): Else Kunze • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7,...
View full detailsPublic Relations
Iqbal Sachdeva
Paperback
• Author(s): Iqbal Sachdeva • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Communication, Mass Media and Journalism • BISAC: Public RelationsPublic Relations: Principles and Practices is a comprehensive textbook designed for stu...
View full detailsRevenue or Relationships? Win Both: A Customer Experience Primer to Shift Your Perspective of Business
Jodi Brandon
Paperback
• Author(s): Jodi Brandon • Publisher: Gearmark • Publisher Imprint: Gearmark • BISAC: Marketing - GeneralTo create engaging customer experiences, you need to shift your perspective of business. The basics of business hasn't changed. You still ne...
View full detailsMastering Customer Relations
Roger Cartwright
Paperback
• Author(s): Roger Cartwright • Publisher: Palgrave • Publisher Imprint: Palgrave • BISAC: Management - GeneralThis book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer ...
View full detailsManaging Customer Relations in the Banking Industry. Customer Service
David Ackah
Paperback
• Author(s): David Ackah • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industries - GeneralResearch Paper (postgraduate) from the year 2014 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, ...
View full details25 Principles of Service Leadership
Arthur H. Bell
Paperback
• Author(s): Arthur H. Bell • Publisher: Lexingford Publishing • Publisher Imprint: Lexingford Publishing • BISAC: Customer RelationsA central, highly readable exposition of 25 principles that undergird the emerging field of Service Leadership. W...
View full detailsSalesforce For Dummies
KAO
Paperback
• Author(s): KAO • Publisher: Wiley • Publisher Imprint: Dummies • Subject: Business Management • BISAC: Customer RelationsYour easy-to-follow guide to the world's leading cloud-based CRM software Salesforce gives your business an edge in trackin...
View full detailsWettbewerbsorientierung Von Unternehmen: Konzeption, Einflussfaktoren Und Erfolgsauswirkungen
Marko Grozdanovic, Prof Dr Dr H. C. Christian Homburg
Paperback
• Author(s): Marko Grozdanovic | Prof Dr Dr H. C. Christian Homburg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Management - GeneralMarko Grozdanovic untersucht bei 280 Unternehmen aus unte...
View full detailsDelivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships
Daniel Lafrenière
Paperback
• Author(s): Daniel Lafrenière • Publisher: Taylor & Francis • Publisher Imprint: Productivity Press • BISAC: Customer RelationsIf you don't offer great customer experience, your main competitors will take away 50% of your business. Period. G...
View full detailsMarkenkommunikation von Dienstleistungsanbietern. Aktivierungsmöglichkeiten durch Personen
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, ...
View full detailsTrust Matters: For Organisational and Personal Success
S. Bibb
Paperback
• Author(s): S. Bibb • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Business EthicsTrust is seemingly in decline in contemporary society, yet its significance and value is undiminished. Numerous scandals afflicting busines...
View full details