Search results for “[subject: consumer]”

• Author(s): Richard H. Thaler • Publisher: Yale University Press • Publisher Imprint: Yale University Press • BISAC: Consumer Behavior - GeneralAn updated and refreshed edition of the groundbreaking book that shows how people can be nudged towar...

• Author(s): I. Ellwood • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralWomen are the most financially attractive target audience and buy the majority of products and services, so improving the way we mar...

• Author(s): Matthew S. Eastin | Terry Daugherty | Neal M. Burns • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Interactive & MultimediaMedia professionals today are facing numerous chan...

• Author(s): Lester D. Taylor • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MacroeconomicsFrom the Back CoverA classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Pr...

• Author(s): Rob Garay • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - GeneralThis book aims to spread knowledge and expertise to others in the industry as well as those just entering the wor...

• Author(s): Georg Fassott • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralGeorg Fassott untersucht das internationale Konsumentenverhalten im Internet. Hierzu nutzt er Erken...

• Author(s): Greg Kihlström • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralBrands have evolved over several centuries from simple tools for recognition to something much more ...

• Author(s): Markus Wittwer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementAkademische Arbeit aus dem Jahr 2008 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,3, Fachhochs...

• Author(s): Zubin Sethna • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchThis textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style...

• Author(s): Daniel K. Finn • Publisher: Georgetown University Press • Publisher Imprint: Georgetown University Press • BISAC: Ethics & Moral PhilosophyIt is a serious mistake to think that all we need for a just world is properly-structured ...

• Author(s): Dan Wei • Publisher: Springer • Publisher Imprint: Springer • BISAC: InternationalFrom the Back CoverThis book covers technologies that pose new challenges for consumer policy, creative developments that can help protect consumers' e...

• Author(s): Isabelle Szmigin • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: GeneralUnderstanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challeng...

• Author(s): John K. Roth • Publisher: Wipf & Stock Publishers • Publisher Imprint: Wipf & Stock Publishers • BISAC: Judaism - TheologyNo catastrophe challenges treasured beliefs and cherished hopes more than the Holocaust, Nazi Germany's...

• Publisher: Harvard Business School Press • Publisher Imprint: Harvard Business School Press • BISAC: Customer RelationsThis classic article shows how to make mass customization and efficient and personal marketing work by putting the producer ...

• Author(s): National Consumers' League • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: Social HistoryThis work has been selected by scholars as being culturally important and is part of the knowledge base of ci...

• Author(s): Milembu Kabeya Nelofa • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralTa refleksja na temat reklamy odgrywa kluczową rolę w promocji i konsumpcji produkt�w modowych, szc...

• Author(s): Hans C.M. van Trijp • Publisher: Taylor & Francis • Publisher Imprint: PsychologyPress • Subject: Education & Psychology • BISAC: Social PsychologyThis book brings together a large number of divergent scientific disciplines a...

• Author(s): Hogan | Jackie • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Sociology and Anthropology • BISAC: Sociology - Social TheoryOur bodies reveal the values, priorities, anxieties, and material realities of th...

• Author(s): The Law Library • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: GeneralConsumers (Summaries of EU Legislation) 2018 The European Union of 28 countries...

• Author(s): Esther Thorson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Consumer Behavior - GeneralDigital Advertising offers a detailed and current overview of the...

• Author(s): Lynn J. Frewer • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customs & TraditionsFrom the Back CoverThis book, edited and authored by a group of scientists experienced in European cross-cultural and interdisciplina...

• Author(s): Stefan Wissert • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralEthno-Marketing ist Marketing, das sich an eine Zielgruppe richtet, die einzig durch ihre Zugehörigkeit zu einer ethnische...

• Author(s): Evgenia Krasteva-Blagoeva • Publisher: Springer • Publisher Imprint: Springer • BISAC: Applied PsychologyFrom the Back CoverThis fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption...

• Author(s): Robert C. Webb • Publisher: Springer • Publisher Imprint: Springer • BISAC: Developmental - ChildAn unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fas...

• Author(s): Angelina Schulz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2010 im Fachbereich Psychologie - Persönlichkeitspsychologie, Note: 1,3, Otto-von-Guericke-Universität Ma...

• Author(s): Florian Von König • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Total Quality ManagementBachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Allgemeines, Note: 1,3, Universität Hohenheim (Financial Management), ...

• Author(s): John F. Sherry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Non-ClassifiableThe literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade ...

• Author(s): Marion Meisel-Dokun • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralDiplomarbeit aus dem Jahr 2011 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 3,00, Alpen-Adria-Un...

• Author(s): Vincent J. Miller • Publisher: Continuum • Publisher Imprint: Continuum • BISAC: Christian Living - Social IssuesContemporary theology, argues Miller, is silent on what is unquestionably one of the most important cultural issues it f...

• Author(s): W. M. Wadman • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - TheoryExamines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time...

• Author(s): Shawna Suckow • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Sales & Selling - ManagementThink about your journey from March 2020 until now. How many times have your priorities and your...

• Author(s): Bettina Nyffenegger • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Marketing - GeneralIn today's highly competitive business environment brands and systematic brand management have become power...

• Author(s): Gordon R. Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHuman consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experien...

• Author(s): Güler Cicek • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - MicroeconomicsBachelorarbeit aus dem Jahr 2013 im Fachbereich VWL - Mikroökonomie, allgemein, Note: 2,7, Universität Hohenheim (Lehrstuhl für ...

• Author(s): Adrian Furnham | Barrie Gunter • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Developmental - ChildExplores how children become socialised into consumer society, how they respond to advertising, what they like and dis...

• Author(s): Wayne D. Hoyer • Publisher: South Western Educational Publishing • Publisher Imprint: South Western Educational Publishing • BISAC: Consumer Behavior - GeneralThe popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psych...