Success in Marketing: Know the Mantras (Paperback-2023)

About the Book

Success in Marketing is your 'guidebook' to become an exemplary marketing professional, no matter at which stage you are in your career. This book presents marketing mantras in an engaging manner, which are vital for the learning and development of the professionals of today but missed out by textbooks available in the market. The author prescribes thirty mantras for success in thirty different ways to orient, improve and reach perfection in marketing. The book is a 'must read' for all those who aspire to make a career in marketing.

About the Author
Dr. A. Nag is a Ph.D. in Economics. With advanced training in management, his expansive career includes various senior management positions in companies such as MMTC, Hindalco Industries, Nihon (spat, and many more. He has also worked as a senior and visiting faculty in management institutes of repute such as BITS Pilani, XLRI, IIFT, and IIT Delhi.
Dr. Nag is an accomplished marketing professional and expert. He has also authored the following books:
• Success in Selling: Thirty Valuable Mantras, 2022
• International Business: Concept, Analysis and Strategy, 2021
• Sales and Distribution Management, 2019
• Strategic Management, 2013
• Marketing Successfully: A Professional
Perspective, 2011
• Strategic Marketing, 2010