1 million de fans !

Name: 1 million de fans !
Brand: Editions Notre Savoir
SKU: 9786209872846
Price: 6921.0 INR
Availability: InStock

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ISBN13: 9786209872846
Binding: Paperback
Subject: N/A
Publisher: Editions Notre Savoir
Publisher Imprint: Editions Notre Savoir
Publication Date: March 28, 2026
Pages: 112
Original Price: USD 77.0
Language: French
Edition: N/A
Item Weight: 159 grams
BISAC Subject(s): Marketing / General

About The Book

Avec l'�volution du Web 2.0 et les progr�s des technologies de l'information, les sp�cialistes du marketing se voient offrir de nouvelles possibilit�s pour promouvoir leurs marques en ligne. Le Web 2.0 se caract�rise par la participation active des utilisateurs, leur disposition � partager des informations personnelles, ainsi que par le dialogue ouvert entre les utilisateurs au sein des communaut�s en ligne. Cela implique �galement que les clients et les marques communiquent de plus en plus dans un environnement en ligne. Au cours de la derni�re d�cennie, les communaut�s g�r�es par les marques sont devenues un domaine majeur de l'interaction en ligne, renfor�ant ainsi les relations entre les clients et les marques. Les pages de marque sur Facebook constituent l'un des exemples les plus marquants de ces communaut�s h�berg�es par les marques sur les r�seaux sociaux...

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