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50 nuances de rose by Gyemant, Balazs

50 nuances de rose

by Balazs Gyemant
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₹5,297.00
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₹5,297.00
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Book cover type: Paperback
  • ISBN13: 9786206715801
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 104
  • Original Price: GBP 47.76
  • Language: French
  • Edition: N/A
  • Item Weight: 150 grams
  • BISAC Subject(s): Marketing / General

Cet ouvrage examine comment les destinations touristiques font la promotion de leurs offres aupr�s du march� LGBT et comment celles-ci sont per�ues par les hommes homosexuels. Deux recherches originales ont �t� men�es: une analyse du contenu des publicit�s imprim�es ciblant les hommes homosexuels et des entretiens approfondis avec 20 hommes se d�clarant homosexuels. Deux types de publicit�s sont �tudi�s: les publicit�s gay-window et les publicit�s out of the closet . Les diff�rents codes et indices textuels et visuels de ces publicit�s sont examin�s, notamment l'arc-en-ciel, le triangle rose, le regard gay, l'intimit� et l'ouverture � la communaut� gay. La litt�rature scientifique sur les voyages gays, les espaces gays dans les destinations touristiques, la motivation et la segmentation du groupe cible est pass�e en revue. La valeur du march� gay et l'histoire de la publicit� gay sont �tay�es par des ressources universitaires et commerciales actuelles.

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