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7 PR Secrets All Founders Should Know by Bolander, Jane Yin

7 PR Secrets All Founders Should Know

by Jane Yin Bolander
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Book cover type: Paperback
  • ISBN13: 9781389680014
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Blurb
  • Publisher Imprint: Blurb
  • Publication Date:
  • Pages: 66
  • Original Price: GBP 7.37
  • Language: English
  • Edition: N/A
  • Item Weight: 73 grams
  • BISAC Subject(s): Public Relations

In today's world, the lines between PR, marketing, and social media are blurred. Social Media has given founders the chance to promote their organizations without having to spend a lot of money; yet, founders often overlook a lot of opportunity by not exploring some of the more traditional, or not-so-traditional, PR avenues. This book will explore those traditional and not-so-traditional PR avenues so that founders can get the maximum exposure for their organizations. I have used these secrets with lots and lots of startups, professional athletes, and non-profits. Some of these secrets revolve around how traditional PR techniques, like the press release, can be used to maximize exposure while others deal with what is actually newsworthy.

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