A History of American Consumption: Threads of Meaning, Gender, and Resistance

Name: A History of American Consumption: Threads of Meaning, Gender, and Resistance
Brand: Routledge
SKU: 9780367874414
Price: 3901.0 INR
Availability: InStock

by Terrence Witkowski

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ISBN13: 9780367874414
Binding: Paperback
Subject: N/A
Publisher: Routledge
Publisher Imprint: Routledge
Publication Date: December 12, 2019
Pages: 298
Original Price: GBP 46.99
Language: English
Edition: N/A
Item Weight: 459 grams
BISAC Subject(s): Advertising & Promotion

About The Book

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world's foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads.

These threads recount the assignment of meaning to possessions and consumption, the gendered ideology and allocation of consumption roles, and resistance through anti-consumption thought and action. Brief but scholarly, this book provides a thought provoking, introduction to the topic of American consumption history informed by research in consumer culture theory.

By examining and explaining the core phenomenon of product consumption and its meaning in the changing lives of Americans over time, it provides a valuable contribution to the literature on the subjects of consumption and its causes and consequences. Readable and insightful, it will be of interest to scholars and advanced students in consumer behaviour, advertising, and marketing and business history.

About The Author

Terrence H. Witkowski is Professor of Marketing and Director of the International Business Program at California State University, USA. Educated at Northwestern University, UCLA, and UC Berkeley, he has published over 120 scholarly works.

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