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Account-Based Marketing For Dummies by Sangram Vajre

Account-Based Marketing For Dummies

by Sangram Vajre
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Paperback: Paperback
  • ISBN13: 9788126563296
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 384
  • Original Price: INR 529.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): Sales & Selling / General

Account Based Marketing for Dummies will help marketers and sales teams build a coordinated effort to reach specific accounts. Readers will understand how to align the marketing and sales teams to make ABM most effective. They will learn how to analyze current data to identify the accounts with the biggest ROI opportunities, and then the techniques to most effectively reach each account, rather than the individual listed in their CRM for that account. Using online advertising and other messaging in the places the accounts are already engaging online, account based marketers can engage with current and potential customers on their terms. ·Getting Started with Account-Based Marketing ·Identifying Accounts for Marketing ·Expanding Contacts Into Accounts ·Engaging Accounts on Their Terms ·Turning Customers Into Advocates ·Putting It All Together ·The Part of Tens

Sangram Vajre, co-founder and CMO of Terminus, is a passionate Marketing geek at heart and loves to solve problems, both analytically and creatively. In today's marketing world, when companies need to rapidly adapt to changing buyer-centric communication, Sangram finds comfort in all things technology to keep pace with this challenge. Over the years, Sangram has amassed invaluable experience from his exposure to startups, consulting and global companies.

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