Accounts, Excuses, and Apologies: Image Repair Theory Extended

Name: Accounts, Excuses, and Apologies: Image Repair Theory Extended
Brand: State University of New York Press
SKU: 9781438496061
Price: 3450.0 INR
Availability: InStock

by William L. Benoit

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ISBN13: 9781438496061
Binding: Paperback
Subject: N/A
Publisher: State University of New York Press
Publisher Imprint: State University of New York Press
Publication Date: January 1, 2024
Pages: 180
Original Price: GBP 27.0
Language: English
Edition: N/A
Item Weight: 273 grams
BISAC Subject(s): Communication Studies, Advertising & Promotion, and Media Studies

About The Book

Proposes a theory and case studies on repairing a damaged or threatened image or reputation.

In our constantly plugged-in and connected world, image is everything. People, groups, organizations, and countries frequently come under suspicion of wrongdoing and sometimes require defense. Accounts, Excuses, and Apologies describes the image-repair strategies that may be used to help defuse these threats.

The Third Edition of this classic book builds on theories for rehabilitating a damaged reputation by adding two new forms of denial: straw denial (appearing to deny an accusation by sidestepping it) and deflecting attention (trying to get the audience to focus on something other than the accusations against you). Five contexts for image repair are examined: corporate, political, sports/entertainment, international, and third party (when one person or organization tries to repair the image of another). The book's case studies include current instances of reputation repair, including Vladimir Putin on Ukraine and President Joe Biden on Afghanistan; Southwest Airlines on flight cancellations; Kobe Bryant on accusations of rape; and Donald Trump on the January 6 hearings.

About The Author

Benoit, William L.: - William L. Benoit is Distinguished Professor at the University of Alabama, Birmingham. He is the author of many books, including (with Pamela J. Benoit) Persuasive Messages: The Process of Influence.

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