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Adoption and Implementation of AI in Customer Relationship Management

by Surabhi Singh
Save 17% Save 17%
Current price ₹18,756.00
Original price ₹22,508.00
Original price ₹22,508.00
Original price ₹22,508.00
(-17%)
₹18,756.00
Current price ₹18,756.00

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Book cover type: Paperback
  • ISBN13: 9781799879602
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 296
  • Original Price: GBP 148.0
  • Language: English
  • Edition: N/A
  • Item Weight: 518 grams
  • BISAC Subject(s): Customer Relations

Focuses on the transformations that AI-powered CRM can bring to organisations in order to build better services that create more productive relationships. The book uses the experience of past decisions and historical patterns to discuss the ways in which

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