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Advances in Digital Marketing and Ecommerce: First International Conference, 2020 by Francisco J. Martínez-López

Advances in Digital Marketing and Ecommerce: First International Conference, 2020

by Francisco J. Martínez-López
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Book cover type: Paperback
  • ISBN13: 9783030475949
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 220
  • Original Price: EUR 99.99
  • Language: English
  • Edition: 2020
  • Item Weight: 357 grams
  • BISAC Subject(s): Marketing / General, Electronic Commerce, and Information Management

From the Back Cover
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
Steven D'Alessandro is an Associate Head of Research, School of Management and Marketing, University of Tasmania in Hobart, Australia.

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