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Advances in National Brand and Private Label Marketing: 10th International Conference, 2023

by Juan Carlos Gázquez-Abad
Save 35% Save 35%
Current price ₹11,752.00
Original price ₹18,079.00
Original price ₹18,079.00
Original price ₹18,079.00
(-35%)
₹11,752.00
Current price ₹11,752.00

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Book cover type: Paperback
  • ISBN13: 9783031328961
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 152
  • Original Price: EUR 159.99
  • Language: English
  • Edition: 2023
  • Item Weight: 242 grams
  • BISAC Subject(s): Marketing / General, Graphic Arts / Branding & Logo Design, and Social Psychology

Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain.

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada, Spain.

Katrijn Gielens is a Professor of Marketing and Sarah Graham Kenan Scholar at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill, USA.

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