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Advertising and Consumer Culture: A Special Issue of Mass Communication & Society

by Matthew P. McAllister , Sharon R. Mazzarella
Save 17% Save 17%
Current price ₹4,198.00
Original price ₹5,038.00
Original price ₹5,038.00
Original price ₹5,038.00
(-17%)
₹4,198.00
Current price ₹4,198.00

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Book cover type: Paperback
  • ISBN13: 9780805897364
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 112
  • Original Price: USD 40.99
  • Language: English
  • Edition: Special
  • Item Weight: 164 grams
  • BISAC Subject(s): Advertising & Promotion

Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.

Guest Editors: Matthew P. McAllister, Sharon R. Mazzarella

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