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Advertising and Design: Interdisciplinary Perspectives on a Cultural Field

by Beate Flath
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Current price ₹2,846.00
Original price ₹3,920.00
Original price ₹3,920.00
Original price ₹3,920.00
(-27%)
₹2,846.00
Current price ₹2,846.00

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Book cover type: Paperback
  • ISBN13: 9783837623482
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Transcript Verlag, Roswitha Gost, Sigrid Noke
  • Publisher Imprint: Transcript Verlag, Roswitha Gost, Sigrid Noke
  • Publication Date:
  • Pages: 200
  • Original Price: USD 40.0
  • Language: English
  • Edition: N/A
  • Item Weight: 358 grams
  • BISAC Subject(s): Essays and Advertising & Promotion

The cultural field of advertising is a much debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising but more importantly to develop a dialogue between these divergent viewpoints.

Beate Flath (Dr.) is Assistant Professor at the Department of Musicology, University of Graz. Her research focuses on sound in mass-media and on the intersection of aesthetics and economy-related aspects of music.

Eva Klein (Dr.) works at the Department of Art History, University of Graz. Her research interests focus on modern art, design and advertising.

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