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Advertising and Identity in Europe: The I of the Beholder

by Robin Warner , Patricia Odber de Baubeta
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Current price ₹3,061.00
Original price ₹3,114.00
Original price ₹3,114.00
Original price ₹3,114.00
(-2%)
₹3,061.00
Current price ₹3,061.00

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Book cover type: Paperback
  • ISBN13: 9781841508702
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Intellect (UK)
  • Publisher Imprint: Intellect (UK)
  • Publication Date:
  • Pages: 146
  • Original Price: GBP 23.95
  • Language: English
  • Edition: N/A
  • Item Weight: 245 grams
  • BISAC Subject(s): Advertising & Promotion

As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe.

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