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Advertising and Promotion by Chris

Advertising and Promotion

by Chris
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Book cover type: Paperback
  • ISBN13: 9781446280720
  • Binding: Paperback
  • Subject: N/A
  • Publisher: SAGE Publications Ltd
  • Publisher Imprint: SAGE Publications Ltd
  • Publication Date:
  • Pages: 360
  • Original Price: GBP 41.99
  • Language: English
  • Edition: Third Edition
  • Item Weight: 635 grams
  • BISAC Subject(s): Advertising & Promotion

Hackley, Chris: - Chris Hackley has been Professor of Marketing at Royal Holloway, University of London, since 2004, when he was appointed as the university's first Chair in Marketing. His PhD from the Department of Marketing at Strathclyde University, Scotland, focused on the creative development process in top advertising agencies. He teaches, researches, writes and consults on topics in advertising, marketing, and consumer cultural policy.

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