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Advertising and the Transformation of Screen Cultures

by Bo Florin , Patrick Vonderau , Yvonne Zimmermann
Save 17% Save 17%
Current price ₹9,762.00
Original price ₹11,715.00
Original price ₹11,715.00
Original price ₹11,715.00
(-17%)
₹9,762.00
Current price ₹9,762.00

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Book cover type: Paperback
  • ISBN13: 9789462989153
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 338
  • Original Price: USD 94.99
  • Language: English
  • Edition: 1
  • Item Weight: 477 grams
  • BISAC Subject(s): Advertising & Promotion

Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects, screens, practices (production, marketing), and intermediaries . In this way, the book develops new historical, methodological, and theoretical perspectives.

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