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Advertising Explained by Dennis Caton

Advertising Explained

by Dennis Caton
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Book cover type: Paperback
  • ISBN13: 9781138966130
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 120
  • Original Price: GBP 50.99
  • Language: English
  • Edition: N/A
  • Item Weight: 177 grams
  • BISAC Subject(s): Advertising & Promotion and General

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.

The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.

Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference.

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