Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Advertising Impression Measurement: Inside the Cross-Platform Revolution Changing the Industry

by Edward E. Smallwood
Save 8% Save 8%
Current price ₹1,174.00
Original price ₹1,274.00
Original price ₹1,274.00
Original price ₹1,274.00
(-8%)
₹1,174.00
Current price ₹1,174.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9798561312281
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 198
  • Original Price: USD 12.99
  • Language: English
  • Edition: N/A
  • Item Weight: 273 grams
  • BISAC Subject(s): Media Studies and Advertising & Promotion

Should ALL Advertising Should Be Measured on Impressions? A diverse group of experts -- from advertising agencies, media, clients, and researchers, as well as advertising scholars -- discuss the transformation of the industry toward impression-based advertising. The potential impacts are immense - likely changing everything about pricing, reporting, evaluation, and more. This shift will impact more than half a trillion dollars ANNUALLY in the coming years! Cross-platform advertising - involving multiple types of media - is becoming the norm. But that approach requires a much different perspective on advertising measurement. Old metrics are less valuable in the new world. Advertising Impression Measurement focuses on the challenges and opportunities of the change to impression-based advertising. The output of these discussions is a consensus that the advertising world needs to move to impression-based advertising measurement. But there are at least 15 important challenges to moving forward. To help conceptualize the overall system and related factors, an Advertising Process Model (APM) is proposed as a broad representation of the advertising eco-system.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us