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Advertising Organizations and Publications: A Resource Guide by John Philip Jones

Advertising Organizations and Publications: A Resource Guide

by John Philip Jones
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Book cover type: Paperback
  • ISBN13: 9780761912378
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: Sage Publications, Inc
  • Publication Date:
  • Pages: 360
  • Original Price: USD 60.0
  • Language: English
  • Edition: N/A
  • Item Weight: 595 grams
  • BISAC Subject(s): Advertising & Promotion

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications.

Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

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