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Advertising: Planning and Implementation

by Sharma Sangeeta , Singh Raghuvir
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Current price ₹671.00
Original price ₹895.00
Original price ₹895.00
Original price ₹895.00
(-25%)
₹671.00
Current price ₹671.00

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Book cover type: Paperback
  • ISBN13: 9788195161171
  • Binding: Paperback
  • Subject: N/A
  • Publisher: PHI Learning Pvt Ltd
  • Publisher Imprint: PHI Learning Pvt Ltd
  • Publication Date:
  • Pages: 228
  • Original Price: INR 895.0
  • Language: English
  • Edition: N/A
  • Item Weight: 370 grams
  • BISAC Subject(s): Sales & Selling / Management

The book covers all necessary topics of international finance in a succinct way as per the demand and requirement of the avid readers. It has become pertinent for scholars and practitioners in the field of business and finance to understand and manage the intricacies involved in International Finance. Hence, the book comprehensively covers contemporary topics of significance such as foreign direct investment, international monetary system, foreign exchange market, foreign exchange exposure and risk management, and international financial markets, in order to elucidate the complicated financial function of businesses operating in the global market. The book uses a balanced blend of theory and empirical features and is designed keeping in mind the Indian context. The language used in the book is simple and easy to understand for all the stakeholders, viz. students of management, commerce and economics, teaching faculty, industry practitioners and professionals.

KEY FEATURES

• Discusses impact of recent global events such as pandemic and the Russia-Ukraine War on globalised market.

• Covers important aspects of the subject from an Indian perspective.

• Gives information on major currency crises of the world and the remedies.

• Imparts knowledge of Indian capital market from a global financial market perspective.

TARGET AUDIENCE

• MBA—Finance

• M.Com / M.A. Economics

• BBA/B.Com

AMIT GAUTAM, Ph.D., is Professor at Institute of Management Studies, Banaras Hindu University (BHU) with a rich experience of more than twenty-three years in teaching and research. His areas of interest include International Business and Finance. Dr. Gautam has also contributed research papers in reputed journals published by Sage, Emerald, Inderscience, ICAI, etc. He has authored a Book on Export Management apart from editing eight other books on diverse fields of management. He has completed major research projects funded by UGC, Indian Oil Corporation, IOE-BHU and AICTE. He is also a qualified NAAC assessor and Member of Board of Studies, Academic Council, State Service Commission, etc. of many universities and colleges. Besides, he has supervised several Ph.D. scholars and extensively travelled across the globe such as USA, Germany, France, Poland, Uzbekistan, Netherlands, Belgium, etc. for various academic endeavours.|TWINKLE JAISWAL has served ICICI Bank as a Wealth Manager. Currently, she is a Doctoral Fellow in the area of Finance at Institute of Management Studies, Banaras Hindu University (BHU). She has a keen interest in Investment advisory, portfolio management, forex market, etc. and has also qualified UGC-JRF twice. She is working on a project entitled Institutional Support to Handloom Exporters.|ADITYAi KESHARI has served HDFC Bank as an Assistant Manager. Currently, he is a Doctoral Fellow in the field of International Finance at Institute of Management Studies, Banaras Hindu University (BHU). His research interests include international asset pricing, stock markets and financial econometrics. He has qualified UGC-NET thrice and is also an ICSSR fellow. He has published several quality research papers in national and international journal of repute.

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