Advertising, the Media and Globalisation: A World in Motion

Name: Advertising, the Media and Globalisation: A World in Motion
Brand: Taylor & Francis
SKU: 9780415668835
Price: 3638.0 INR
Availability: InStock

by John Sinclair

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ISBN13: 9780415668835
Binding: Paperback
Subject: N/A
Publisher: Taylor & Francis
Publisher Imprint: Routledge
Publication Date: April 19, 2012
Pages: 168
Original Price: GBP 42.99
Language: English
Edition: N/A
Item Weight: 273 grams
BISAC Subject(s): Advertising & Promotion, International / General, and Media Studies

About The Book

This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.

It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media.

Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include:

advertising as an object of study
global trends in the advertising industry
advertising and the media in motion
current issues in advertising, media and society
advertising, globalization and world regions.

While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.

About The Author

John Sinclair is an Honorary Professorial Fellow in the Australian Centre at the University of Melbourne. He has become internationally acknowledged over the last twenty-five years for his research on the globalisation of media industries. This has been published in the leading journals of the field, as well as various books, notably Images Incorporated: Advertising as Industry and Ideology (1987); New Patterns in Global Television: Peripheral Vision (1996, edited, with Stuart Cunningham and Liz Jacka); Latin American Television: A Global View (1999); and Contemporary World Television (2004, edited, with Graeme Turner).

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