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Advertising to Children: Concepts and Controversies

by M. Carole Macklin , Les Carlson
Save 17% Save 17%
Current price ₹12,886.00
Original price ₹15,464.00
Original price ₹15,464.00
Original price ₹15,464.00
(-17%)
₹12,886.00
Current price ₹12,886.00

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Book cover type: Paperback
  • ISBN13: 9780761912859
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: Sage Publications, Inc
  • Publication Date:
  • Pages: 336
  • Original Price: USD 126.0
  • Language: English
  • Edition: N/A
  • Item Weight: 445 grams
  • BISAC Subject(s): Advertising & Promotion

Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves.

This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

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