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Adweek Copywriting Handbook by Joseph Sugarman

Adweek Copywriting Handbook

by Joseph Sugarman
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Rs. 2,471.00
Rs. 2,471.00 - Rs. 2,471.00
Rs. 2,471.00
Rs. 1,730.00
Rs. 1,730.00 - Rs. 1,730.00
Rs. 1,730.00

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Book cover type: Paperback
  • ISBN13: 9780470051245
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 360
  • Original Price: USD 27.95
  • Language: English
  • Edition: N/A
  • Item Weight: 600 grams

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.