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AI in Digital Marketing by Maria Johnsen

AI in Digital Marketing

by Maria Johnsen
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Book cover type: Paperback
  • ISBN13: 9781501522543
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Mercury Learning and Information
  • Publisher Imprint: Mercury Learning and Information
  • Publication Date:
  • Pages: 570
  • Original Price: GBP 45.64
  • Language: English
  • Edition: N/A
  • Item Weight: 908 grams
  • BISAC Subject(s): Information Technology, Marketing / General, and Information Management

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.

Johnsen, Maria: - Maria Johnsen is recognized as a leading figure in the digital realm and ranked by Onalytica among the top digital marketing influencers worldwide. She has penned 60 books on various subjects including digital marketing, filmmaking, artificial intelligence, and blockchain.

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