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AI Powered Insight: Marketing Research Reconfigured

by Michalis A. Michael , Nicos Rossides
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₹20,900.00
Original price ₹20,900.00
Original price ₹20,900.00
₹20,900.00
Current price ₹20,900.00

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Book cover type: Hardcover
  • ISBN13: 9781041038177
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 192
  • Original Price: USD 200.0
  • Language: English
  • Edition: 1
  • Item Weight: 454 grams
  • BISAC Subject(s): Marketing / Research

This book sheds light on the untapped potential of AI-driven analytics in market research, so that businesses can better understand and interact with their customers.

Michalis A. Michael is the founder and CEO of listening247 by DigitalMR, a London-based tech company specializing in AI for unstructured data analytics, research, and digital ad creation.

Nicos Rossides is an accomplished CEO, startup mentor, and professor of management. A Mombusho and Fulbright scholar, he earned his doctorate in engineering from Kyoto University and is a graduate of MIT Sloan School's Program for Senior Executives.

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