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Alive & Well!: La idea simple detrás de lograr la lealtad de tus clientes... y mantenerla. by Fernández Carbajal, José Antonio

Alive & Well!: La idea simple detrás de lograr la lealtad de tus clientes... y mantenerla.

by José Antonio Fernández Carbajal , Lalo Duron
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Book cover type: Paperback
  • ISBN13: 9798633556100
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 210
  • Original Price: USD 14.99
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 313 grams
  • BISAC Subject(s): Customer Relations

"Ya no hay lealtad a la marca". No. La lealtad a la marca no está muerta, pero ese dicho se ha convertido en la mejor excusa para justificar una ejecución deficiente cuando se trata de retener a los clientes. Este libro te dirá cómo tener clientes satisfechos y leales, y te llevará paso a paso, de manera muy amena, para entender y usar tres estrategias simples para ganar lo más valioso que un cliente puede darte: ser leal a tu marca, a tu servicio. Lalo Duron, PhD, te llevará en un viaje donde entenderás cómo la lealtad de los clientes sigue viva, goza de cabal salud y no se ha muerto, aprovechando las tres estrategias para ser exitoso e ignorar a quienes te digan "ya no hay lealtad a la marca".Descubre cómo una oferta impecable, las comunicaciones integradas y el foco en tus clientes, te permitirán obtener el compromiso más valioso de tus clientes: su lealtad a tu servicio. Ojalá este libro te ayude, como a ayudado a muchos directivos, a ser un líder en lealtad en tu industria.

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