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All the World and Her Husband: Women in the 20th Century Consumer Culture

by Maggie Andrews
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Current price ₹15,207.00
Original price ₹18,249.00
Original price ₹18,249.00
Original price ₹18,249.00
(-17%)
₹15,207.00
Current price ₹15,207.00

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Book cover type: Paperback
  • ISBN13: 9780304701520
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Bloomsbury Publishing PLC
  • Publication Date:
  • Pages: 288
  • Original Price: GBP 120.0
  • Language: English
  • Edition: N/A
  • Item Weight: 467 grams
  • BISAC Subject(s): Women's Studies, Consumer Behavior, and Marketing / Research

Many of women's everyday experiences are tied up inextricably with consumption. In consumer culture research, it tends to be the activities and interests of women which take center stage. This collection provides a wide range of different perspectives on women as consumers, focusing on popular culture, including examinations of popular media and their targeting of female audiences. Apart from a grounding in feminism, the collection does not present a single view, theoretically, methodologically, or politically. Its contributors work across a wide range of disciplines, including cultural and media studies, design history, and sociolinguistics. What they all have in common is the aim of understanding women's experiences and struggles in relation to consumer culture in the 20th century.

Maggie Andrews is Head of Media and Film Studies at King Alfred's College in Winchester. Mary Talbot is Senior Lecturer in Linguistics and Communication Studies at the University of Sunderland, England.

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