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Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

by Giuseppe Pedeliento
Save 17% Save 17%
Current price ₹18,801.00
Original price ₹22,562.00
Original price ₹22,562.00
Original price ₹22,562.00
(-17%)
₹18,801.00
Current price ₹18,801.00

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Book cover type: Hardcover
  • ISBN13: 9781522549840
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 300
  • Original Price: GBP 148.0
  • Language: English
  • Edition: N/A
  • Item Weight: 799 grams
  • BISAC Subject(s): Customer Relations

In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

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