Android - Grundlagen, Anwendungsentwicklung und mögliche Verdienstformen.: Einführung in das neue, mobile Betriebssystem aus dem Hause Google.
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Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Fachhochschule Aachen, Veranstaltung: eCommerce - Schwerpunkt Wirtschaftsinformatik, Sprache: Deutsch, Abstract: Als Google im August 2005 die Übernahme der erst 2003 gegründeten Softwareschmiede Android bekannt gab, war dies vor allem in Kombination mit einer weiteren Übernahme brisant: Bereits im Mai 2005 hatte Google das mobile soziale Netzwerk Dodgeball übernommen. Google erweiterte damit sein Produktportfolio um zwei wichtige Produkte und sorgte in den kommenden Jahren für viel Wirbel auf dem mobilen Werbemarkt, sowie dem Markt für mobile Endgeräte. Dies ist unter anderem durch die starken Partner von Google möglich. Die Entwicklung von Android wird seit Beginn an von der Open Handset Alliance übernommen, der neben Google auch Internet-, Hardware und Softwareunternehmen wie eBay, T-Mobile, China Mobile, Texas Instruments HTC, LG Electronics, Motorola und Samsung angehören. Weitere sind in der vergangenen Zeit beigetreten. Schon nach zwei Jahren kann Android einen Marktanteil von 18% vorweisen und gehört mit insg. 100.000 Anwendungen und einem Wachstum im Anwendungsmarkt von 19% zu den grö eren Wettbewerbern auf dem Mark. Damit ist Android neben einem attraktiven Betriebssystem insbesondere eine für Entwickler attraktive, neue Softwareplattform. Android wird somit zu einem Zeitpunkt populär, in dem mobile Endgeräte durch einen hohen Leistungsstandard neue Arten und Umfang in der Anwendung ermöglichen, aber auch in der Benutzung an Komfort gewinnen und so ein grö eres Publikum ansprechen. Auch wird durch die zunehmende Vernetzung insbesondere mit sozialen Netzwerken der (subjektive) Bedarf und Nutzen dieser mobilen Endgeräte grö er. Der (genutzte) Funktionsumfang geht weit über das klassische Telefonieren und Schreiben von Kurznachrichten hinaus. Ziel dieser Arbeit ist es, dem Leser die Grundlagen und die Motivation hinter Android zu erläutern, einen Über
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