Animation and Advertising

Name: Animation and Advertising
Brand: Springer
SKU: 9783030279387
Price: 9548.0 INR
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by Malcolm Cook

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ISBN13: 9783030279387
Binding: Hardcover
Subject: N/A
Publisher: Springer
Publisher Imprint: Palgrave MacMillan
Publication Date: February 4, 2020
Pages: 335
Original Price: EUR 129.99
Language: English
Edition: 2019
Item Weight: 731 grams
BISAC Subject(s): Film / Genres / Animated and Marketing / General

About The Book

From the Back Cover

Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animation, Animation and Advertising establishes a new and rich field of research, and raises many new questions concerning particular animation and media histories, and our methods for researching them.

About The Author

Malcolm Cook is a Lecturer in Film at the University of Southampton, UK. His book Early British Animation: From Page and Stage to Cinema Screens was published by Palgrave Macmillan in 2018. He is currently researching the role of advertising in the history of animation, and has published several chapters on this topic, which appear in The Animation Studies Reader (2018) and Aardman Animations: Beyond Stop-Motion (forthcoming).

Kirsten Moana Thompson is a Professor of Film Studies at Seattle University, US, and writes on animation, color and Pacific studies. Recent work includes the material color history of Disney and Faber Birren, advertising in Times Square, Ludwig Von Drake and the Disney promotional film, Egyptian sponsored film and the intersectional aesthetic surfaces of Moana. She is currently working on several new books, including Color, Visual Culture and American Cel Animation and Bubbles.

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