Atender Clientes Artisticamente: Un Negocio Sin Desperdicio
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Brindar excelente atención al cliente significa la mayor de las oportunidades de realización personal y profesional, sobre todo cuando lo hacemos con un sentido artístico.En esta ocasión, Juan Carlos Jiménez nos ofrece consejos y prácticas específicas para asumir y disfrutar la posibilidad de influir de manera positiva en nuestros clientes, y con ello nutrir nuestra estima y enaltecer la imagen que tenemos de nosotros mismos. El requisito indispensable: es una decisión personal.Atender clientes artísticamente nos invita además a interpretar como "cliente" a todas las personas con quienes nos relacionamos en todos los ámbitos, y nos propone una noción de "negocio" que trasciende lo monetario o lo comercial.La productividad, la competitividad y las mejoras del clima laboral de empresas y organizaciones son una consecuencia lógica de la calidad de las relaciones entre sus integrantes (clientes). Y es en este sentido que la atención artística es "un negocio sin desperdicio" para tu vida profesional y personal, en favor de tu empresa, tu familia y la sociedad.Dice Francisco Andrés en el epílogo de este libro: "Al ejercitar las recomendaciones prácticas que hace Juan Carlos, sentirás mayor entusiasmo profesional y una transformación profunda de tus circunstancias. Encontrarás razones adicionales de alegría en tu trabajo y una genuina motivación en muchos otros aspectos de tu vida cotidiana".
Juan Carlos Jiménez comenzó su experiencia profesional en el año 1978 como diseñador gráfico. Desde entonces se ha desempeñado como director creativo en empresas editoriales, medios de comunicación impresos, estudios de diseño y agencias de publicidad. En 1990 fundó Cograf Comunicaciones, en donde se dedica al diseño y ejecución de proyectos de identidad de marcas, imagen corporativa, mercadeo y ventas, atención al cliente y estrategias de comunicación corporativa. Desarrolla programas de asesoría y formación profesional, dirigidos a promover cultura de atención y servicio al cliente y construcción de equipos de trabajo de alto desempeño, basados en valores de excelencia personal. Es autor de los libros: Atender clientes artísticamente; Arte supremo; Diálogo 2 punto 0; El valor de los valores en las organizaciones; Amplía tus oportunidades; Aprende con eficacia; El e-mail en el trabajo; Mercadeo.com y Negocios.com. Ha sido profesor invitado de diversas universidades venezolanas e instituciones de educación superior en cátedras de mercadeo, comunicaciones estratégicas, branding e Internet. Constantemente comparte sus ideas y recomendaciones en seminarios, conferencias y eventos corporativos. Email: jucar@cograf.com Facebook - Twitter - YouTube - SlideShare: jucarjim
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