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Automobili ecologiche by Irfan Sabir

Automobili ecologiche

by Irfan Sabir , Muzammil Safdar , Muhammad Shahnawaz
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Book cover type: Paperback
  • ISBN13: 9786209045363
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 80
  • Original Price: GBP 47.76
  • Language: Italian
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): Marketing / General

I consumatori sono diventati molto attenti alle tematiche ambientali. Ci� si riflette in particolare nelle loro pratiche di utilizzo ecocompatibile delle risorse. Dal punto di vista delle aziende, � diventato fondamentale comprendere chiaramente il loro atteggiamento per prevederne il comportamento conseguente. In passato sono state condotte numerose ricerche in diversi campi di studio per comprendere la relazione tra atteggiamento e comportamento. Questo studio specifico si � concentrato sull'atteggiamento dei consumatori pakistani nei confronti dell'ambiente in generale e sull'influenza di tali atteggiamenti ecocompatibili sulle intenzioni di acquisto di automobili ecologiche. La ricerca si � basata su tre variabili chiave che misurano l'atteggiamento ambientale, ovvero: responsabilit� ambientale, valori ambientali e conoscenza ambientale. I risultati significativi di questa ricerca sono che la variabile "valore ambientale" influenza positivamente il comportamento ecologico dei consumatori, mentre la conoscenza e la responsabilit� ambientale non hanno alcun impatto sul cambiamento del comportamento ecologico dei consumatori in Pakistan.

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