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B2B Marketing Guidebook - Vol. 1: The Strategic Foundations of Next Generation B2B Marketing by Uwe Seebacher

B2B Marketing Guidebook - Vol. 1: The Strategic Foundations of Next Generation B2B Marketing

by Uwe Seebacher
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Book cover type: Hardcover
  • ISBN13: 9783031911828
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 672
  • Original Price: EUR 109.99
  • Language: English
  • Edition: Second 2025
  • Item Weight: 1130 grams
  • BISAC Subject(s): Marketing / General

Readers will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants

Uwe Seebacher is the Director of the Academic Institute for Qualified Methods and Professional Structures (AQPS). He holds a Ph.D. in Business Administration and is a globally recognized thought leader, bestselling author, and influential speaker in the fields of Predictive Intelligence, Strategic Management, Organizational Excellence, and Innovative Communication, Marketing, and Sales. With over 30 years of international experience, he has guided countless organizations from early-stage development to successful exits. He is a passionate faculty member and guest lecturer at leading business schools, as well as an active entrepreneur, investor, and advisor.

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