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Behavioural Research for Marketing: A Practitioner's Handbook

by Julian Adams
Save 35% Save 35%
Current price ₹3,054.00
Original price ₹4,697.00
Original price ₹4,697.00
Original price ₹4,697.00
(-35%)
₹3,054.00
Current price ₹3,054.00

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Book cover type: Paperback
  • ISBN13: 9780367771331
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 202
  • Original Price: GBP 35.99
  • Language: English
  • Edition: 1
  • Item Weight: 300 grams
  • BISAC Subject(s): Marketing / Research

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.

Julian Adams has worked in the market research industry for over 20 years. He is a Director at Motif, a brand, CX and loyalty insights agency. Prior to this, he was a Partner at Illuminas LLP. Julian is a guest lecturer at Kingston University Business School, where he teaches research theory, method and nonverbal communication.

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