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Benchmarking w marketingu by Qureshi, Mahek Iram

Benchmarking w marketingu

by Mahek Iram Qureshi , Mahendra Ingole , Aditya Rai
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Book cover type: Paperback
  • ISBN13: 9783639825732
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 56
  • Original Price: GBP 38.19
  • Language: Polish
  • Edition: N/A
  • Item Weight: 87 grams
  • BISAC Subject(s): Marketing / General

Książka "Benchmarking w marketingu" bada, w jaki spos�b firmy mogą mierzyc i poprawiac swoje wyniki marketingowe poprzez por�wnywanie strategii, proces�w i wskaźnik�w z liderami branży. Obejmuje ona r�żne rodzaje benchmarkingu, w tym benchmarking wewnętrzny, konkurencyjny, funkcjonalny, strategiczny, procesowy i cyfrowy. Książka przedstawia ustrukturyzowany proces benchmarkingu, od identyfikacji kluczowych obszar�w i wyboru partner�w po gromadzenie danych, analizę i wdrażanie. Szczeg�lowo om�wiono kluczowe wskaźniki wydajności marketingowej, takie jak zadowolenie klienta, udzial w rynku, świadomośc marki, wydajnośc marketingu cyfrowego oraz pozyskiwanie i utrzymywanie klient�w. Wykorzystując benchmarking, organizacje mogą zwiększyc wydajnośc, zoptymalizowac kampanie i uzyskac przewagę konkurencyjną na zmieniającym się rynku.

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