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Besonderheiten des Handelsmarketings. Der stationäre Einzelhandel by Anonymous

Besonderheiten des Handelsmarketings. Der stationäre Einzelhandel

by Anonymous
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Book cover type: Paperback
  • ISBN13: 9783346496232
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 26.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 46 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Ernst-Abbe-Hochschule Jena, ehem. Fachhochschule Jena, Sprache: Deutsch, Abstract: Diese Hausarbeit zielt darauf ab, die Bedeutung der Verkaufsförderung im Rahmen des Marketing-Mix darzustellen und praxisnah zu veranschaulichen. Zunächst werden in Kapitel zwei die allgemeinen Definitionen erläutert und in das Thema des Einzelhandels eingeführt. Au erdem wird folgende Forschungsfrage thematisiert: Warum ist der stationäre Einzelhandel trotz Boom des Onlinehandels immer noch so beliebt? In Kapitel drei wird näher auf die Besonderheiten des Handelsmarketings eingegangen und in Kapitel vier diese Thematik an regionalen Einzelhändlern genauer untersucht. Die Arbeit endet mit einem abschlie enden Fazit. Aufgrund der Fülle an Informationen und Bereichen des Handelsmarketings wird sich diese wissenschaftliche Arbeit auf die Thematik des stationären Einzelhandels beschränken und die vorher aufgeführten Fragen auf diese Materie abgrenzen.

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