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Best of Springerprofessional.de 2024: Marketing + Vertrieb by Eva-Susanne Krah

Best of Springerprofessional.de 2024: Marketing + Vertrieb

by Eva-Susanne Krah , Johanna Leitherer
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Book cover type: Paperback
  • ISBN13: 9783658461836
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 71
  • Original Price: EUR 14.01
  • Language: German
  • Edition: 2024
  • Item Weight: 109 grams
  • BISAC Subject(s): Sales & Selling / General

Dieses essential ist eine einzigartige Zusammenstellung von Highlights der Online-Artikel aus dem Fachgebiet "Marketing + Vertrieb" des digitalen Wissensportals Springer Professional. Die Fachjournalisten der Springer-Professional-Redaktion berichten darin über wichtige Entwicklungen der Bereiche und greifen dabei insbesondere die Einflüsse der Megatrends Digitale Transformation und Künstliche Intelligenz auf.

Eva-Susanne Krah ist Chefredakteurin der Springer-Zeitschrift Sales Excellence bei Springer Fachmedien Wiesbaden GmbH und zudem Channel Managerin Marketing + Vertrieb bei Springer Professional. Sie schreibt vor allem über die Themenschwerpunkte Vertriebsmanagement und Vertriebsstrategien.

Johanna Leitherer arbeitet als freiberufliche Redakteurin, Journalistin und Texterin. Seit Sommer 2017 schreibt sie für springerprofessional.de über Marketing- und Vertriebsthemen.

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