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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

by Amandeep Singh
Save 17% Save 17%
Current price ₹18,769.00
Original price ₹22,523.00
Original price ₹22,523.00
Original price ₹22,523.00
(-17%)
₹18,769.00
Current price ₹18,769.00

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Book cover type: Paperback
  • ISBN13: 9781799872320
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 340
  • Original Price: GBP 148.0
  • Language: English
  • Edition: N/A
  • Item Weight: 590 grams
  • BISAC Subject(s): Marketing / General

Explores big data in terms of digital marketing for meaningful analysis of information that can improve marketing strategies using the latest digital techniques. The book covers a range of marketing topics, including search engine marketing, consumer beha

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