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Bloggen um zu werben by Katharina Lindby Andersen

Bloggen um zu werben

by Katharina Lindby Andersen , Datis Khajeheian
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₹5,331.00
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₹5,331.00
₹5,331.00

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Book cover type: Paperback
  • ISBN13: 9786207922055
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 128
  • Original Price: GBP 48.0
  • Language: German
  • Edition: N/A
  • Item Weight: 200 grams
  • BISAC Subject(s): Marketing / General

Online-Werbung hat sich zu einem leistungsfähigen Instrument entwickelt, mit dem Werbetreibende Kunden für ihre Produkte und Dienstleistungen gewinnen können. Die ständige Veränderung des Verbraucherverhaltens im Internet hat die Werbetreibenden jedoch zu einem neuen dynamischen, verbraucherzentrierten Modell und weg vom traditionellen verlegerzentrierten Fokus geführt. Auf der anderen Seite werden die Verbraucher immer wählerischer, was digitale Inhalte angeht, und sie erwarten wertvolle und hochwertige Inhalte, um sich online mit Marken zu beschäftigen. Für die Werbetreibenden bedeutet dies, dass sie die Verbraucher nicht nur mit Push-Marketing-Strategien wie Direktmailings und Bannern erreichen können, sondern dass sie auch von Pull-Marketing-Strategien profitieren müssen. Da das Bloggen in Dänemark im Vergleich zu anderen Ländern, wie z. B. Amerika, eine junge Entwicklung ist, soll in diesem Buch untersucht werden, wie Werbetreibende von Bloggern auf dem dänischen Markt profitieren können, um potenzielle Verbraucher zu erreichen. Die Ergebnisse schlagen ein neues Modell vor, wie Werbetreibende von Bloggern profitieren können. Dies geschieht durch glaubwürdiges Storytelling und emotionale Beziehungen zu den Verbrauchern.

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