Blogging and Other Social Media: Exploiting the Technology and Protecting the Enterprise

Name: Blogging and Other Social Media: Exploiting the Technology and Protecting the Enterprise
Brand: Routledge
SKU: 9780566087899
Price: 20390.0 INR
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by Alex Newson , Justin Patten

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ISBN13: 9780566087899
Binding: Hardcover
Subject: N/A
Publisher: Routledge
Publisher Imprint: Routledge
Publication Date: November 28, 2008
Pages: 202
Original Price: USD 200.0
Language: English
Edition: 1
Item Weight: 522 grams
BISAC Subject(s): Public Relations

About The Book

Blogging and Other Social Media is an excellent and highly practical guide to the opportunities and threats the emerging social media present for any organization. The authors provide background on what blogging is and how it has evolved along with practical advice for setting up a blog and how to make it effective as a communication tool. The book also covers the legal issues associated with social media, including areas such as defamation, copyright and trade mark infringement, interference with the administration of justice and employment law.

About The Author

This is a book by several authors who have been brought together by their use of social media. The authors come from a diverse range of backgrounds such as business, academia, law and, of course, new media. The Editors Alex Newson and Deryck Houghton are the authors of IMPACTÂ(R), the award winning blog of law firm Freeth Cartwright LLP, Alex Newson has since moved to Shoosmiths. Justin Patten is a Solicitor and Technology Catalyst working at the law firm Human Law, he is author the law blog 'Human Law' which is part of the American Lawyer Media's highly select 'legal blog network'.

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