Boutiques en ligne de luxe

Name: Boutiques en ligne de luxe
Brand: Editions Notre Savoir
SKU: 9786209786549
Price: 5120.0 INR
Availability: InStock

by Dinara Rosow

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ISBN13: 9786209786549
Binding: Paperback
Subject: N/A
Publisher: Editions Notre Savoir
Publisher Imprint: Editions Notre Savoir
Publication Date: March 24, 2026
Pages: 72
Original Price: USD 57.0
Language: French
Edition: N/A
Item Weight: 109 grams
BISAC Subject(s): Marketing / General

About The Book

Malgr� la croissance impressionnante tant du secteur du luxe en g�n�ral que des ventes en ligne de produits de luxe en particulier, un grand nombre de marques de luxe h�sitent encore � g�rer leurs propres boutiques en ligne. De mani�re g�n�rale, de nombreux professionnels du marketing du luxe doutent de la compatibilit� du luxe avec le World Wide Web en raison du dilemme Internet des marques de luxe: Internet se caract�rise par l'omnipr�sence de son offre et une transparence maximale des prix. Le statut des marques de luxe, en revanche, repose sur leur exclusivit� et un prix �lev�. N�anmoins, les recherches visant � r�soudre ce dilemme de l'Internet sont rares. Les responsables de marques de luxe manquent donc de rep�res lorsqu'il s'agit de cr�er une exp�rience d'achat de luxe convaincante pour le segment croissant de la client�le en ligne. Ce travail constitue un pas en avant pour combler cette lacune. Il contribue � la litt�rature existante en identifiant les caract�ristiques web sp�cifiques au luxe. Concevoir des boutiques en ligne de luxe align�es sur ces caract�ristiques permet aux marques de luxe de stimuler la croissance de leurs ventes sans risquer de diluer leur statut exclusif.

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